Hire Talent. Two roles. One clear difference.
An Admin Assistant adds hands. An Executive Assistant adds judgment. Here's exactly which one you need, and what each one covers.
Which one do you actually need?
You decide what happens. They do it, well, on time, without being chased. You'll see the work before it goes out, because you want to.
They hold the calendar, decide what reaches you, and answer as you when it's clear what you'd say. You won't see most of it. That's the point.
If you'd want to check it before it goes out, that's an Admin Assistant.
If checking it is the part you want gone, that's an Executive Assistant.
Swipe to compare →
| Admin Assistant | Executive Assistant | |
|---|---|---|
| You're buying | Hours | Judgment |
| Your involvement | You assign, you approve | You brief once, they run it |
| Inbox | Sorts, flags, drafts for you | Answers as you; surfaces what needs you |
| Calendar | Books what you've decided | Decides what's worth your hour, protects the rest |
| A conflict comes up | Brings it to you | Resolves it, tells you after |
| Saying no to someone important | Escalates to you | Has done it before, correctly |
| Best when | You know what needs doing, there's just too much of it | You're the bottleneck and you don't want to be |
Many clients start with one and add the other. Second assistant on the same account is 5% off both. Pricing is confirmed on a short call, since scope varies.
ROLE EXPLORER
Find the right professional for your team.
Executive Assistant. The deciding comes off your plate
They hold the calendar, decide what reaches you, and answer as you when it's clear what you'd say. This role is for founders and executives who are the bottleneck in their own business.
What they handle
They handle calendar and inbox management, priority triage, meeting prep and follow-through, travel coordination, and both personal and business tasks.
Who this is for
This role fits founders, executives, or agents who are the bottleneck in their own business because too much still runs through them personally.
How it's different from Admin
An Executive Assistant makes decisions and represents you directly. An Admin Assistant executes defined, repeatable tasks. Most businesses eventually need both, at different volumes.
Admin Assistant. The work comes off your plate
You decide what happens. They do it, well, on time, without being chased. This role is the right start if you need hours back, not a second set of judgment calls.
Administrative Support
Covers data entry and cleanup, document preparation and formatting, file system upkeep, CRM updates, and invoicing or expense tracking support.
Client Communication
Includes inquiry and intake response, appointment setting and confirmations, follow-up sequences, status updates, and review or referral requests.
Operations Support
Spans SOP writing, workflow and task tracking, vendor coordination, recurring reporting, and day-to-day tool administration.
Inbound & Scheduling
Handles phone and voicemail calls, live chat coverage, calendar booking, lead routing and logging, and after-hours message triage.
Transaction Support (Real Estate)
Covers deadline and contingency tracking, listing input and updates, compliance file assembly, and buyer or seller communication from contract to close.
How it's different from Executive
Admin Assistant work is task-based and well-defined. It's the right starting point if you need hours back in your week rather than a second set of judgment calls.
What's included either way
- A named assistant assigned to your account, put through the Task Forward Standard before you meet them
- Onboarding to your existing tools and systems
- A named account manager on our side
- Monthly performance review
- Coverage arranged for planned absences
- Replacement at no new onboarding fee within the first 30 days
- Graphic design and branded collateral → Creative
- Content writing and posting → Social
- Video editing → Creative
- Website builds and updates → Web
- Bookkeeping and tax filing → your accountant
- Licensed professional advice → your advisors
This boundary is deliberate. When design and content requests get absorbed into an admin retainer, the admin work is what quietly stops happening.
Operations Support. The structure behind a growing team
Process documentation, workflow coordination, vendor management, and the reporting that keeps a growing team accountable to itself, not just to you.
What they handle
Process documentation, workflow coordination, vendor management, recurring reporting and dashboards, and internal communications that keep everyone aligned.
Typical support
Part-time or full-time remote, scoped around the systems and cadence your team already runs on.
Best for
Growing teams that have outgrown ad hoc coordination and need someone dedicated to keeping operations documented and on schedule.
Customer Support. Someone answering who actually knows your business
Helpdesk tickets, live chat, and follow-up handled by a person trained on your product, not a script, with escalations routed to you only when they need to be.
What they handle
Helpdesk ticket management, live chat support, customer follow-up, FAQ maintenance, and escalation coordination when something needs your judgment.
Typical support
Timezone-flexible coverage, scoped to match when your customers are actually reaching out.
Best for
E-commerce, SaaS, and service businesses where response time and consistency directly affect retention.
Marketing Support. The follow-through behind your online presence
Content scheduling, social publishing, email campaign support, and reporting, so your marketing runs on a calendar instead of whenever there's time.
What they handle
Content scheduling and publishing, social media management, email campaign support, graphic coordination with Creative, and analytics reporting.
Typical support
15–25 hours per week, built around your existing channels and calendar.
Best for
Businesses ready to grow their online presence but not ready to hire a full-time marketer or agency retainer.
Not sure which one you need?
Tell us what's eating your week. We'll tell you honestly whether that's Executive, Admin, or a mix of both.