Executive Assistant and Admin Assistant get lumped together everywhere else. We keep them separate because they solve different problems.
An Executive Assistant works closest to you: your calendar, your inbox, your priorities. This role is for founders and executives who need someone making judgment calls on their behalf, not just following a checklist.
Calendar and inbox management, priority triage, meeting prep and follow-through, travel coordination, and both personal and business task management.
Founders, executives, or agents who are the bottleneck in their own business because too much still runs through them personally.
An Executive Assistant makes decisions and represents you directly. An Admin Assistant executes defined, repeatable tasks. Most businesses eventually need both, at different volumes.
An Admin Assistant handles the operational, repeatable work that has to happen every week whether or not anyone is thinking about it: data, documents, client communication, and the small systems that keep everything organized.
Data entry and cleanup, document preparation and formatting, file system upkeep, CRM updates, and invoicing or expense tracking support.
Inquiry and intake response, appointment setting and confirmations, follow-up sequences, status updates, and review or referral requests.
SOP writing, workflow and task tracking, vendor coordination, recurring reporting, and day-to-day tool administration.
Phone and voicemail handling, live chat coverage, calendar booking, lead routing and logging, and after-hours message triage.
Deadline and contingency tracking, listing input and updates, compliance file assembly, and buyer or seller communication from contract to close.
Admin Assistant work is task-based and well-defined. It's the right starting point if you need hours back in your week rather than a second set of judgment calls.
This boundary is deliberate. When design and content requests get absorbed into an admin retainer, the admin work is what quietly stops happening.
Tell us what's eating your week. We'll tell you honestly whether that's Executive, Admin, or a mix of both.